Hey, I'm Felisha!

…a results-driven Creative Director with over 12 years of hands-on experience. My journey includes global recognition for impactful creative work, and I proudly serve on the Board of Directors of a national design organization as the Communications Director.

Specializing in design, branding, strategy, photography, and writing, I offer a unique blend of skills crafted for one purpose – propelling your brand forward. Let's connect and explore how we can achieve unparalleled creative excellence together.

Hey, I'm Felisha!

…a results-driven Creative Director with over 12 years of hands-on experience. My journey includes global recognition for impactful creative work, and I proudly serve on the Board of Directors of a national design organization as the Communications Director.

Specializing in design, branding, strategy, photography, and writing, I offer a unique blend of skills crafted for one purpose – propelling your brand forward. Let's connect and explore how we can achieve unparalleled creative excellence together.

Connect

my superpower

Recognizing opportunities to reduce redundancy and increase consistency and efficiency through evaluating, ideating, exploring, and implementing systems and processes.

professional service

director of communications // University & College Designers Association // 2024

director of communications // University & College Designers Association // 2024

director of communications

University & College Designers Association

2024

board of directors

University & College Designers Association

2021 - Present

Judge

Circle of Excellence,
Global Competition

2022

conference chair

University & College Designers Association

2021

marketing chair

Council for the Advancement
& Support of Education, District IV

2020

Leadership tech, cohort 4

Arkansas Tech University

2019-2021

design mentor

Arkansas Tech University

2011-2020

professional presentations

stellar speaker award // CASE District IV // 2019

stellar speaker award

CASE District IV // 2019

building trust & creating campus allies

building trust &

creating campus allies

Southern Association of Collegiate Registrars and Admission Officers (SACRAO) {Co-Presenter}

2022

Southern Association of Collegiate Registrars and Admission Officers (SACRAO)
{Co-Presenter}

2022

15 Tips to Engage Gen Z in Your Communications

15 Tips to Engage Gen Z
in Your Communications

Academic Impressions,
National Webinar

2020

How to Be Trusted as a Creative

Council for the Advancement
& Support of Education (CASE), District IV

2020

15 tips for designing for Gen Z

Council for the Advancement
& Support of Education (CASE), District IV

2019

leadership & mentorship

During my career, I trained and mentored nearly a dozen graphic designers who have gone on to successful careers in universities and corporate America, completed a competitive two-year leadership program at my university, and led a team of creatives in the institution's first internally created marketing campaign. I also served on various RFP and hiring committees.

design
philosophy

Form Meets Function. I believe in order to yield great results, you have to be strategic. And great designers are also great marketers. Because design shouldn't be done on an island. Success is collaborative. Great design meets great photography, meets great copy, meets great strategy, meets great call to action, meets great....well, you get the point.